Self Promotion
A new strain of PTSD caused by coaching
Being the public face of your brand is asking for trouble (unless you take these steps)
Keep your nose clean and your opsec tight
Why you must think like a business leader if you are a creator
The writers, musicians, and artists who survive and thrive understand the business
Authors don't sell books
They don't sell reader relationships or personal brands, either.
Marketing is culture change (even if the product is your writing)
Just write the next book... sorta.