Being the public face of your brand is asking for trouble (unless you take these steps)
Keep your nose clean and your opsec tight
Topic
Self Promotion
A collection of 13 issues
Why you must think like a business leader if you are a creator
The writers, musicians, and artists who survive and thrive understand the business
Authors don't sell books
They don't sell reader relationships or personal brands, either.
Marketing is culture change (even if the product is your writing)
Just write the next book... sorta.
How this weird Danish philosopher supercharged his writing brand by using pen names
There's good business reasons besides the privacy paranoia
Is Disney's Star Wars Hotel a ripoff or a marketing masterclass for writers?
Shameless pandering it might be... but the keen-eyed will get a free education in selling to a hungry niche
Marketing your writing isn't hard, you're just lazy
Why the incurious and self-indulgent personality will always fail
Creative writers don't look backwards
Writing to the market's demands can work, for awhile. But you won't build a career unless you do this...
Why Rob Halford couldn't sell out a night club without Judas Priest
The hidden secret is in the 'name'
Why fiction authors should be good marketers (but usually aren't)
If you write fiction, you've got the skills to be a top-flight self-promoter. But few authors are willing to do it.