The lie in The Loop

I'm reading this book right now called The Loop.

The sub-title sells it:

"How technology is creating a world without choices and how to fight back."

It's about the "loop" between our minds and our technology.

The way that tech is designed to pull in our attention and keep us there... and why so many people seem happy with that.

You remember that scandal a few years ago about F*cebook tracking your every move across the internet?

That's only the beginning.

Tech isn't just watching you. It's manipulating your thoughts and behavior.

I stopped using all that mess a long time ago once I realized I was selling my soul to robot Satan.

That's the "loop". The more we use the tech, the more it grabs us, the more we use it, the more it grabs us...

Next thing you know you've got wires in your skull, flying through space in a cube yelling threats at Patrick Stewart.

(It's okay if that sailed right over your head. It made me laugh, which is the important thing.)

Anyway, I'm on board with the key message.

Most of us have no idea how much influence we are really under. And the author makes a point well worth remembering:

These forces work on you through unconscious channels. Which means that you aren't aware of it when it happens.

That alone should be enough to put the phone down and reconsider your place in the universe.

But he loses me not long after this.

He gets to talking about the research into the defects of reasoning in your mind.

Like all of these guys, he ends up talking about the brain.

And the brain, that's an organ for processing information from the environment. Like the CPU chip in the phone you're reading this on.

I don't buy it for a second.

You can read why here:

Matt Perryman

PS If you aren't a member of Night's Gate, my group for members, you can apply for an invitation here: