My personal war on better
That word "better" doesn't mean anything.
What's a "better person"?
Like when all these allegedly ethical business-persons love to tell you how they're making the world a better place.
At Brand X, we have a Cause and Mission. We aren't just here to make a profit! We're making a better world.
Like Weyland-Yutani Corporation, rolling in the ethical causes.
Can you tell me what "better world" means in precise details?
Can you draw me a friggin' picture of the better place?
Does it have rainbows and people holding hands, singing Disney songs?
I know what a better knife is. It cuts my sammiches flawlessly.
I can talk sense about a better car, a better food, a better house.
A better world?
Makes no sense. It's empty words. As meaningless as TPS reports sanitized to pass the easily-hurt feelings down in HR.
"Better" means nothing unless you can fill in the details.
And that right there is the punchline.
99/100 times you hear a person use that phrase "better world" or "better person"
What they mean is
"What I like."
There's nothing wrong with this... so long as you're aware enough to admit it.
Most aren't aware... and wouldn't admit the truth if they were. Self-deception is the currency of the kingdom.
Morals are identity... and identity is leverage.
Weaponized betterness.
If you don't agree, you're a Bad Guy or Bad Girl.
That's your free lesson for today.
For more gems of wisdom, drop by Night's Gate and see what's on the menu:
Be good & take it easy.
Matt Perryman